Open first · The hero ads
Three openers. Three awareness levels.
Your launch plan starts with these. Each one is modeled on a format a named top spender has already proven with real money — rebuilt in your voice, with your real packaging, and carrying its own rationale.
AD 01 / 27
UnawareModeled on DAVIDShip-grade
"YOUR GUT HAS A BACKLOG. TIME FOR AN EVICTION."
Why this ad
AwarenessUnaware. This person isn't shopping for gut health — the ad's only job is to make the problem undeniable.
AngleLegal-threat wordplay — the brand's courtroom register turned into a pattern interrupt. No product in frame, on purpose.
Doctrine moveBrutalist type claim (DAVID's proven format): one idea, edge-to-edge caps, brand red reserved for the single payoff word.
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AD 02 / 27
Problem-awareModeled on AG1Real packaging
"Eat big. Digest bigger. Serve the bloat its eviction notice."
Why this ad
AwarenessProblem-aware. They know the bloat is real — now they meet the mechanism that fixes it.
AnglePain and fix in one breath — "eat big / digest bigger" — deadpan, zero apology, exactly how your site talks.
Doctrine moveProduct hero (AG1's format), rendered against your locked packaging references — real wordmark, real label, real stick. No invented mascots. Ever.
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AD 03 / 27
Product-awareModeled on IM8Real packaging
"All this backlog → One stick. Seven actives, clinical doses."
Why this ad
AwarenessProduct-aware. They're comparing you to the pile of half-measures on their counter. Give them math, not poetry.
AngleReplace-the-stack value visual — the mess on one side, one stick on the other. Doses named because transparent doses are your hill.
Doctrine moveValue math (IM8's format) + a QA note: this ad's first render garbled a word — the Engine rejected and retried it automatically before you ever saw it.
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